Google will be releasing tools to help third-party software developers create applications for wearable computing devices in the coming weeks, according to a top company official.

Senior Vice-President Sundar Pichai made the announcement in a speech at the South by Southwest Interactive conference in Austin, Texas over the weekend, according to Newsday. Pichai runs Google's Chrome and Android businesses.

He said the software development kit (SDK), will not be limited to wristwatch-like devices only but will be able to extend beyond them. It would allow developers to create applications for other devices, such as a jacket with sensors.

IHS forecasts that the wearable computing market will grown to $20 billion in revenues by 2016.

Google's latest push in the wearables space comes as it tries to repeat the success it had with Android in the mobile computing arena, Newsday noted.

Google is focusing on innovative devices as it seeks ways to get people on its services and increase revenue from advertising. Since last year, the Mountain View, California company has been issuing early versions of its computerized eyewear known as Glass.

"In two weeks we are launching the first developer SDK for Android," Pichai said, according to CNET. "That will lay out the vision for developers in how we see this market working."

He said the goal was to take Android beyond smartphones and tablets to a multi-screen world.

CNET also reports that Google is working with South Korean electronics maker LG to produce a smartwatch that will debut at the Google I/O conference in June.