As Google gears up for the Android L release date with several updated features this fall, it's clear it will be Android L vs iOS 8 this holiday season.

Google's latest mobile operating system Android L will be unveiled in October and will hit the "shelves" in November, according to several reports circulating the Internet.

The tech giant first revealed that Android L was up for release this fall during the last Google I/O Developers Conference.

There is no confirmation yet whether the OS will actually be called Android L, or Android 4.5 or Android 5.0, or if there will be another branding partnership with Nestle for a tasty treat following Google's previous partnership with KitKat.

Android L easily tickled the interest of both developers and consumers with new features such as the new user interface design called "material."

"Material design is a comprehensive guide for visual, motion, and interaction design across platforms and devices," Android's official website noted.

The Android L Developer Preview offers three elements for developers to build and create "material" design apps: New theme, new widgets for complex views and new APIs for custom shadows and animations.

As the commercial launch nears, developers are working double time to prep.

A refurbished Today Calendar, a replacement of the old Google Calendar, was introduced recently.

There were also reports that mentioned of Google employees spotted using and testing Android L on Nexus 4.

When it releases in October or November, Android L will go up against Apple's iOS 8, which has just received two updates, only a few days after launch.

Google is also reportedly introducing a new Nexus smartphone and tablet just in time for the holiday shopping craze.

Apple's iPhone 6 has taken a few jabs here and there following the BendGate media reports and supply shortage issues. But despite these setbacks, experts believe that the latest iPhone will sell like hotcakes.

"We expect Apple to sell a record amount of smartphones and have astronomical profits in the fourth quarter," said Tim Bajarin of advisory services firm Creative Strategies Inc.

He added, "These two little blips will have no effect on that."

Google has a tough work cut out for them both in the software and hardware division.