Sony is drumming up campaigns to ready the stage for the PS4 exclusive Driveclub release date on Oct. 8.

"Get ready for a PlayStation 4 racing game like you've never seen," the official Driveclub page teases.

"DRIVECLUB brings to life the heart and soul of car culture. An incredible, authentic and immersive PS4 driving experience, DRIVECLUB makes you feel the exhilaration of driving the most powerful and beautifully designed cars in the world; all rendered in staggering detail, inside and out as you race them in richly detailed real-world locations alongside your Club."

Last week, Sony Computer Entertainment introduced two new Driveclub PS4 bundles: Glacier White PS4 Bundle and PS4 Gamer Edition Bundle.

The Glacier White PS4 Bundle includes the Driveclub video game disc, a Glacier White PS4 console and a Glacier White Dualshock 4 controller.

Driveclub Glacier White will be available in the following countries: Belgium, The Netherlands, Luxemburg, Czech, Hungary, Cyprus, UK, France, Germany, Greece, Israel, Portugal, Norway and Spain.

The PS4 Gamer Edition Bundle is made up by the Driveclub video game disc, Black PS4 console, 2x Dualshock 4 and the PlayStation camera .

The Gamer Edition bundle will be sold in Belgium, The Netherlands, Luxemburg, Ireland, UK, Germany, Austria and Switzerland.

Each bundle retails for €499.99 ($644 USD).

Evolution Studios and Sony are going all out as the commercial launch nears.

The game has 55 routes and more than 25 tracks, but the developers are not done there, as they have also announced plans of free DLCs.

A series of free DLCs will be running from October 2014 until June 2015.

"We are determined to build up a lively community of millions of connected racers around you, so our post-launch development will be influenced by what you do in the game and the feedback you share with us. New content, improvements and updates will all be shaped by you and everyone you play with," the Community Manager at Evolution Studios, Jamie Brayshaw, said.

Driveclub is facing tough competition from Microsoft's Xbox exclusive Forza Horizon 2, which is scheduled for a release date on Sept. 30.

(1 USD = 0.776542 EUR)