Samsung Galaxy S5 ALS Ice Bucket Challenge; Nominates HTC, iPhone 5S

(Photo: REUTERS / KIM HONG-JI)A giant advertisement the new Galaxy S5 smartphone at an art hall in located in Seoul, April 15, 2014.

In a direct tirade to its fiercest market competitors, Samsung Galaxy S5 took on the ALS Ice Bucket Challenge and nominated iPhone 5S, HTC One M8 and Nokia 930 afterwards.

"Some people are dumping buckets of ice water over their heads to raise awareness for ALS. Others are dumping buckets of ice water over their head to raise awareness for their social media profile. Samsung, for instance, dumped a bucket of ice water over a waterproof Galaxy S5 to bash Apple's non-waterproof iPhone," according to TIME magazine.

The South Korean smartphone giant has seen an opportunity to taunt its rivals by way of the viral stunt designed to raise awareness and money for the research of ALS.

The level of tact is questionable, especially after backlashes that the ice bucket challenge has received from skeptics.

It's also sneaky for Samsung to nominate three non-waterproof smartphones.

Galaxy S5 has IP67 certification that indicates waterproofing properties of the device in up to 3 feet of water for 30 minutes.

GSM Arena has since posted videos of HTC One M8 and Nokia Lumia 930 getting drenched in ice-cold water, and emerged unscathed.

Both smartphones have no waterproofing certifications, but being high end devices could explain some "good quality" hardware that can withstand unforeseen circumstances.

Samsung has constantly trolled Apple's iPhone on many occasions, pointing out the latter's weaknesses.

It is very possible that iPhone 5S will take the high road and not accept Galaxy S5's ice bucket challenge, but the upcoming launch of iPhone 6 could do some serious damage to Samsung's pride.

Since July 29, the Ice Bucket Challenge has raised nearly $80 million to combat Lou Gehrig's disease or popularly known as ALS.

Donations can be made through the ALS official website, and of course, anyone can dump ice on themselves to spread the word.

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