After blaming third party apps for the recent exposition of nude photos of users on the internet, Snapchat is now heading towards the monetization side of the business by introducing sponsored ads.

"This weekend we're placing an advertisement in 'Recent Updates' for Snapchatters in the United States. It's the first time we've done anything like this because it's the first time we've been paid to put content in that space. It's going to feel a little weird at first, but we're taking the plunge," Snapchat said in its official blog on Oct. 17.

The three-year old Los Angeles-based company's first ad is a 20-second preview of the horror flick, Ouija, which is scheduled for box office release on Oct. 24.

While the idea of making money out of ads that will appear on user's page is not completely new, Snapchat's way is more endurable compared to Facebook.

"The best advertisements tell you more about stuff that actually interests you. Some companies spend a lot of time and collect a lot of data about you to figure that out. The product we're releasing today is a lot simpler. An advertisement will appear in your Recent Updates from time to time, and you can choose if you want to watch it. No biggie. It goes away after you view it or within 24 hours, just like Stories," the blog continues.

They also assure users that no advertisements will clog the personal communication vehicles of the apps such as Snaps or Chats.

"We want to see if we can deliver an experience that's fun and informative, the way ads used to be, before they got creepy and targeted. It's nice when all of the brilliant creative minds out there get our attention with terrific content," Snapchat guarantees.

Issues that include the hacking incident has so far not slowed down the organization's outlook and plans.

The hacking brouhaha has not yet affected Snapchat's popularity among teenagers, either, possibly because there was no mass publication of the leaked photos that has transpired.

According to analytics service App Annie, the photo-messaging app is still among the five most downloaded apps of its kind last week.'