'Underworld: Blood Wars' release date, news: Screen Gems partners with Snapchat to bring themed filter; new movie posters unveiled

(Facebook/ Underworld)New posters for "Underworld: Blood Wars" unveiled

Kate Beckinsale reprises her role as Selene, the beautiful yet lethal vampire death dealer in the latest installment of the Underworld franchise, "Underworld: Blood Wars." Being the fifth movie, Screen Gems is pulling all the stops to create noise and announce her inevitable arrival early next year.

Deadline reports that Screen Gems is teaming up with Snapchat, in order to create an immersive 360-degree world to subscribers of the media platform. It aims to hook more fans into the franchise by bringing a part of the movie in their snaps. By using the smartphone's gyroscope, the user is transported in the environment of Underworld, also transforming their look to that of Beckinsale's.

They further announce the team-up through Twitter, where they urge fans to take a snap of the movie's latest poster, in order to take advantage of the Underworld-themed environment and guise.

Twitter/ Underworld

In line with the interactive lens from Snapchat, Coming Soon was able to get a gallery view of the latest posters for the movie. The new promotional images show Selene's transformed nature as being teased in the latest trailer.

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The latest installment's synopsis describes Selene to be almost ally-less, as she fends off both the Lycan forces and the group of vampires who betrayed her. Despite such situation, she still endeavors to bring an end to the seemingly eternal war between the two races, even if it means putting her life on the line.

Perhaps the main difference of the fifth movie from that of the previous ones is her transformation as is depicted in the trailer. She goes north, where she meets a white vampire who can somehow teleport or move incredibly fast. She achieves the same skill, and dons a snow cloak, while wreaking havoc against the werewolves.

Despite the visual spectacle and Beckinsale's figure-hugging suit, some are a bit underwhelmed. According to a review from Times of India, the story didn't really progress and wasn't going anywhere deep. When it first started, the epic battle between vampires and werewolves was enticing, but now it pretty much gets old. It was the same concept only with the exception of a new skill, but other than that, there was nothing new.

That will, of course, be up to the viewers if they find the new film refreshing or a disappointment. "Underworld: Blood Wars" is slated in cinemas on Jan. 6, 2017.

YouTube/ Sony Pictures Entertainment
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