YouTube Gaming vying with Twitch to be premiere video gaming website

(YouTube)

YouTube has finally launched their newest venture, YouTube Gaming.

YouTube Gaming is available through the website or via their dedicated app, available to both iOS and Android users.

YouTube Gaming is an exclusive website that will organize the gaming content that has been previously uploaded on YouTube. Over 25,000 video games will have their own dedicated page so that gaming fans can see all the related videos in one place.

"We want to create a one-stop shop for all gaming content," Ryan Watt, head of Youtube's gaming, said.

"Gaming is so big now. We're doing billions of hours of watch-time a month, with hundreds of millions of users. It's astonishing," he added. Gaming belongs to the top three categories of most watched videos on YouTube.

One of YouTube's most famous stars is Felix Kjellberg, who goes by the monicker PewDiePie. He has millions of subscribers who follow his "Let's Play" series, where he uploads his own gaming videos. Kjellberg earned $7.4 million last year from his channel and sponsorships.

Users can still watch gaming content on YouTube, but their dedicated Gaming website is the company's way of aggregating all the available videos online. This way, users can discover more related videos easily.

The most awaited feature, however, is that YouTube Gaming has now added livestreaming capabilities. In the past year, Google has worked to improve their livestreaming, boosting streams up to 60 frames per second. This allows videos to have smoother fast-forwarding capabilities.

YouTube Gaming is bound to stir up the competition. Twitch has been the most popular site, for the past two years, that hosts game recordings and livestreaming. Dailymotion has also been a go-to site, albeit to a lesser degree.

Google initially wanted to buy Twitch but lost out to Amazon. Amazon acquired Twitch for $790 million last August. Now to be outdone by competitor Amazon, Google then decided to develop their own gaming platform.

In anticipation for the competition, Twitch has done its part to keep its early lead. "The opportunity in gaming video is enormous, and others have clearly taken notice. We have a very ambitious and long-term product roadmap," Twitch's SVP of marketing, Matthew DiPietro, had said.

Now that YouTube Gaming has launched, the company hopes for more video game users and fans to begin exploring and utilizing their website. "We have amazing gamers that don't live stream yet. Now they have that opportunity," Watt said.

It will be interesting to see how YouTube Gaming will change the gaming video landscape and how it plans to compete with the more established Twitch.

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