When Amazon CEO Jeff Bezos introduced Fire Phone to the world on Wednesday, he knew the company will face some tough competitions in the smartphone realm with the likes of LG G3 and HTC One M8.
In a marketplace dominated by Apple and Samsung, the battle for third place is still between LG and HTC.
LG G3 revolutionized the power of imaging of modern day smartphones with stunning 5.5" Quad HD screen, a pixel density of 538 ppi and laser focus technology.
It runs on Android 4.4.2 and is powered by Qualcomm Snapdragon 801 quad-core CPU.
HTC One M8 sports a brush metal design with handheld innovations, 5.0-inch full hd screen, HTC trademark BoomSound that creates soundstage-quality audio and UFocus for imaging.
It runs on Android with HTC Sense and is powered by Qualcomm Snapdragon 801 quad-core CPU.
Amazon Fire Phone is a potential dark horse, with a string of new features that can excite consumers that are already tired of waiting for something that could break the trend of "just upgrades" and nothing genuinely new.
The specs of Fire Phone are in the same ballpark as high-end smartphones in the market today – 4.7-inch HD screen, 2.2 GHz quad-core processor, 32GB storage, 2GB RAM, 13 megapixel camera, Gorilla Glass on both front and back, and runs on a version of Android.
But it seems like Amazon has invested in research and development this time, with four cornerstone features including 3D image display, MayDay, Kindle Owner's Lending Library and Firefly.
Firefly supports deeper integration with Amazon.com, making it look like a built-in shopping cart and highlighting the point and shoot and buy capability that lets users point the camera on a bar code or a book cover to trigger the phone to search for the product or book.
MayDay is an app that enables a customer service rep to pop out and be of assistance to you in just one tap.
Booklovers will surely dig Kindle Owner's Lending Library that lets you borrow from a collection of 500,000 books for free and without any due dates.
The Dynamic Perspective technology is the mechanism behind the 3D imaging that adds illusions of depth behind the screen with the aid of four front-facing cameras that track your head movements.