Following the multi-billion dollar acquisition of WhatsApp, Facebook is trying to rehash the landscape of social media with the introduction of Rooms, a private forum platform for iOS users.

"Inspired by both the ethos of these early web communities and the capabilities of modern smartphones, today we're announcing Rooms, the latest app from Facebook Creative Labs. Rooms lets you create places for the things you're into, and invite others who are into them too," according to the official announcement.

Facebook acquired the app a year ago, and now, the vision that Josh Miller (creator of Rooms app) pitched to the company's CEO of "talking about favorite stuff without spamming friends who simply don't care," is being realized.

This app is not too disparate from the semantics of Facebook and Instagram, especially when it comes to sharing videos, photos and text.

The difference now lies with the control and structure of the platform, which follows a forum-like system with a moderator or a Room "creator."

"Not only are rooms dedicated to whatever you want, room creators can also control almost everything else about them. Rooms is designed to be a flexible, creative tool. You can change the text and emoji on your like button, add a cover photo and dominant colors, create custom 'pinned' messages, customize member permissions, and even set whether or not people can link to your content on the web. In the future, we'll continue to add more customizable features and ways to tweak your room."

This app can now be downloaded by iPhone users via App Store.

Facebook is up to a lot of things lately, with Mark Zuckerberg trying to win over students of Tsingua University in China by speaking in Mandarin for half an hour, as the highlight of the week.

The social networking giant is also diving into the healthcare business with research and development over health apps, according to Reuters.