Apple CEO Tim Cook recently appeared in a TV interview and was expectedly asked about the iPhone 7, which has so far had nothing but rumors to show what would comprise it.

Cook spoke with CNBC's Jim Cramer and said that the iPhone 7 will have a 'killer feature' that will make it hard to resist. It is reportedly something that people cannot live without and something folks are not aware that they actually need today.

The problem here is knowing if that alleged feature has already been mentioned in rumors or if it's something that folks missed. Or it could also be no more than a ploy to simply keep the attention and hype up for Apple.

Either way, it seems a bit twisting to figure out what Cook could be hinting at. For now, all people can do is look at the rumored specs and see for themselves which among the features could possibly be 'the feature' that Cook is referring to.

According to the rumors known to date, the iPhone 7 will reportedly come with a thinner design, a new dual camera, 256 GB capacity, a bigger battery, LiFi, stereo speakers, USB-C, waterproofing, wireless charging and of course 3D touch. The traditional headphone jack will reportedly be replaced by lighting connectors which means Bluetooth connectivity or new kinds of headphones that one could plug in may be forthcoming.

Of the mix, what can people find hard to resist? The only glaring new feature that many may be curious of is the new earphone/ headphones that is said to come with the iPhone 7. Apple will likely include a new kind of earphones with the device so it will be something interesting to look forward to.

But aside from that, Apple is reportedly working on a new kind of cord-free Beats with a charging case. It could be one of the things to expect, though this accessory is likely to be made available separately.