Apple Inc. is expected to release its flagship smartphone, the iPhone 7 this year and a new concept video has visualized some of the features offered in the Apple Watch being merged with the future iPhone to suggest some fantastic possibilities.

Rumors related to Apple's upcoming products are always circulating around the Internet, especially with the launch of the new iPhone and iPad just months away. Following the release of the iPhone 6 towards the end of 2014, Apple has been widely expected to follow up with the launch of the next generation iPhone 7 about 12 months later. The company is also expected to update both the iPhone 6 and iPhone 6 Plus with the iPhone 6S and iPhone 6S Plus, and release the iPhone 7 in September this year, by when the iPhone 6 would complete the one-year-cycle.

But other media reports have suggested that Apple plans to reduce its smartphone update cycle by half this year, which means that it could launch two new phones in 2015. The company reportedly plans to first release the iPhone 6s and possibly the iPhone 6S Plus with a bigger screen and a pre-installed Apple SIM (universal SIM card), thus pushing forward the launch of the iPhone 7 launch to next year.

The new concept design for the iPhone 7 by designer Antonio De Rosa borrows the Apple Watch's novel dial, called the "digital crown" by Apple. The video reveals a fully upgraded iPhone 7 incorporating the dial from the Apple Watch at the top right-hand side of the phone, as well as relocating Touch ID and the home button to the front of the dial. Instead of the home button, there is a smaller bezel and a new "Sense Button" for capturing gestures and movements to provide users with more personalized control.

Apple has not yet confirmed the design for its upcoming iPhone 7, but the artist's vivid imagination has certainly made Apple fans very excited about the possible features that could be included in the device.