Apple Inc. has been expected to release its flagship smartphone, the iPhone 7 this year or next year and it is now rumored that the latest new iPhone device could adopt 7000 Series aluminum used for the Apple Watch Sport.

Rumors related to Apple's upcoming products are always circulating around the Internet, especially with the launch of the new iPhone and iPad just months away. Following the release of the iPhone 6 towards the end of 2014, Apple was widely expected to follow up with the launch of the next generation iPhone 7 about 12 months later. The company was also expected to update both the iPhone 6 and iPhone 6 Plus with the iPhone 6S and iPhone 6S Plus, and release the iPhone 7 in September this year, by when the iPhone 6 would complete the one-year-cycle.

But media reports suggested that Apple was planning to reduce its smartphone update cycle by half this year, which means that it could launch two new phones in 2015. According to earlier media reports, the company planned to first release the iPhone 6s and possibly the iPhone 6S Plus with a bigger screen and a pre-installed Apple SIM (universal SIM card), thus pushing forward the launch of the iPhone 7 launch to next year.

A recent report had suggested that the iPhone 7 would boast of a camera on par with a DSLR camera in terms of quality. Now fresh reports claim that the iPhone 7 is likely use Apple's custom Series 7000 aluminum alloy, which is designed to be 60% stronger than most aluminum, and has one-third the density of stainless steel, while still being light in weight. If Apple does manage to use the Series 7000 aluminum for building the iPhone 7, then it could result in the device's case being 60% harder and finally resolve bending issues.