Google looks to businesses to champion Google Glass

(Credit: Google, Inc.)Google Glass

Google is trying to make it easier for companies to begin using its wearable computers such as Google Glass for their business through the "Glass at Work" program,

Google said its wearable computers such as Glass will be made available this year. More than 8,000 testers have been using Glass prototypes over the past year. 

"In the last year we've seen our Explorers use Glass in really inspiring and practical day-to-day ways," the Google Glass team wrote on its Google page. "Something we've also noticed and are very excited about is how Explorers are using Glass to drive their businesses forward." 

Google noted that the Washington Capitals, Washington D.C.'s hockey team, has already been working with fans that use Glass. The Capitals partnered up with APX Labs to create a Glass app that allows the team's fans to see real-time stats, instant replays and different camera angles.

"My contention has always been that wearables are a best fit for vertical applications," said Patrick Moorhead, an analyst with Moor Insights & Strategy. 

"I think this is good news and I think companies will use this program. It is Glass' best shot so far at an ecosystem. In these vertical usage models, it's more about getting the job done versus looking cool to your friends." 

Google's pushing Glass into the enterprise might signal the company's realization that building out a horizontal platform could be more difficult than anticipated. Moorhead believes that for the near term, looking cool is out of the question given the amount of scrutiny that has been given to Glass.

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